Business & Marketing

This is a collection of business and marketing blog posts I have written after reading books and attending conferences about these subjects. After starting my design & apparel business in college, I caught the business and marketing bug and have been engrossed in it. So much so that I now work for a business school (IU Kelley) where I recently completed my MBA.

Social Media

• – Should My Business be on Pinterest?
• – Why Businesses Use Social Media (& How) – Guest lecture I gave in Oct. 2014
• – Why You Need To Start Using Social Media Marketing – Case Study
• – How Social Media Saved My Wedding

Marketing

• – 11ish Takeaways from the 2014 Higher Education Summit Tempe AZ
• – Link Building Strategies for 2013 from SES Chicago
• – 10 Takeaways from the 2012 Small Business Summit in Chicago
• – Conversion Rate Optimization (CRO) for AdWords Landing Pages
• – 4 Marketing Mistakes You Might Be Making – Part 1
• – Failing to Execute Marketing Plans – Part 2