Pathik Bhatt

Category: Marketing & Advertising

  • 6 Ways That Advertising Negatively Affects Us

    Advertising is constantly demanding your attention everywhere you go, unless you live in the ad-free city of Sao Paulo. If you’re like me, you probably haven’t thought about the negative affects of ads that much. Why should you, it’s just a part of life right? Indeed, it is and we’re so used to having it around that it has desensitized us. We as a society barely notice the billboards next to parks, building walls covered with flyers, and the school buses driving by with ads, yup you read that correctly. Here are some reasons why you should be more aware of what advertising can do: (more…)

  • Stop Looking For Happiness on Shaadi dot Com

    The moment I saw this ad from Shaadi.com I couldn’t wait to write this post.shaadi.com ad

    Their ad’s message pretty much sums up what critics dislike (said: hate) about marketing (said: advertising). I got into a mini blog comment argument about why too much advertising was not something worth fighting over. I still stand by that opinion, but I can see the other side now. (more…)

  • Why You Need To Start Using Social Media Marketing

    This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.

    It is a good example of the power of social media marketing (when it works), and can be used to help convince the doubters. I’m not guaranteeing this kind of success with every attempt you make, but you have to give yourself the opportunity by participating in the conversations out there. Note that “success” for my blog meant:

    • visitors
    • likes
    • shares
    • comments
    • number of backlinks acquired

    The success metrics will change for every person, and it’s important to determine what that end goal is before selecting the marketing channel or channels. It’s not always easy to tie social media to sales, but if you know how to convert all those extra visitors then you should be fine (heh).

    I’d love to here your about your experiences with social media marketing, what worked, what didn’t? Please share in the comments below.

    SEO + Social Case Study | Pathikbhatt.com

  • Failing to Execute Marketing Plans – Mistake 2

    In the last post we covered how to setup a marketing plan and create goals to help you achieve success. That is the crucial first step that is required before any marketing dollars are spent. The next part is executing the plan in a way that enables you to meet your return on investment (ROI) goals. This is not a passive process (“I’ll go start some advertising and then sit back as the sales come rolling in”), you have to stay involved throughout to maximize your budget. (more…)

  • Marketing Mistakes You Might Be Making

    The last two Thanksgivings have sucked for me, both were preceded by job loss. Fortunately another thing that sucks at many companies helped me get back on my feet. I knew I wanted to switch gears & get into marketing after the first loss, so I headed straight to the library to check out some marketing books. One book called out from the shelves louder than all of the others: (more…)

  • Death Is Very Likely The Single Best Invention In Life

    RIP Steve Jobs – I’ve never owned an Apple product, and I’m always going around sharing that fact. But no one can deny how creative, intelligent, and amazing you were. I love Pixar btw, did I mention that? 🙂

    rip steve jobs

    Here is an awesome excerpt from his speech at Stanford: (more…)

  • How Social Media Saved My Wedding

    I know that sounds like a ridiculous statement (b/c it partially is), but my reception may not have been the same without it. We had decided that our theme was going to be “Chicago” early this year, and started thinking of ways to make that come alive in the banquet hall. I kept saying I wanted to make models of the buildings, but didn’t know how that was going to happen. After many Google searches I found my solution: postcards with models of Chicago buildings. It was some local printing press that had no contact form on the site, no phone number, no shopping cart, just a form to print out and mail to them. I don’t think I have ever placed an order this way, at least not in the past 10 years. It’s 2011!   (more…)