Pathik Bhatt

Category: Social Media

  • Guest Post for Future MBA Students Featured on TopMBA

    I’ve made a habit of sharing my takeaways from conferences that I attend on my blog. My most recent post about what I learned at the 2014 Higher Ed Conference got some decent visibility after I made many of the active tweeters from the conference aware of the post. That was enough for one of the leading MBA websites to take notice and share it on their blog. Someone from QS TopMBA followed up with me shortly after they linked to my blog post:

    topmba-emailWhat do you think I said? (more…)

  • 11ish Takeaways from the 2014 Higher Education Summit

    pathik bhatt kelley badges I had the opportunity to attend the SalesForce Foundation’s 2014 Higher Education Summit in Tempe, AZ earlier this month – my first higher education conference after becoming a “higher education professional” this year. It was a great learning experience with nearly 600 attendees who were very willing to connect and share ideas with each other. In that same spirit I wanted to share some of my takeaways from the conference as well, so here goes: (more…)

  • Why MBAs Should Be More Like Noah and Less Like DRose

    As mnoah1uch as it hurts me to say this, Derrick Rose is approaching his off-court role as a Chicago Bull all wrong. He did not see it as his job to recruit talent such as King “flop-master” James to the team when we so badly needed him. I like everyone else outside of Miami will diss LeBron, but that’s only because he’s so freaking good and would gladly take him on my team. Back to my point: Rose said he didn’t have a problem with recruiting and would do it if the team asked him to do so. That, my fellow MBA candidates and alumni, is precisely the attitude that results in 2 championships in ANOTHER CITY. (more…)

  • Tips for Entrepreneurs From Aalap Shah – Co-Founder of SoMe Social Media

    Aalap Shah of SoMeI had the opportunity to work with Aalap Shah on the board of the 2012 NetIP Conference hosted in Chicago last year. Both us were Social Media Co-chairs and Aalap also spoke on a digital marketing panel with other marketing experts there. It was great working with him and I’m glad he took some time out to share some lessons he’s learned about entrepreneurship while starting his company, SoMe Social Media. (more…)

  • Desi Wear Provides Great Service To Customers Who Don’t Pay

    Desi Wear showed they care by following up their free Desi United t-shirt giveaway on Facebook with great customer service – even though I wasn’t a paying customer. While the “ROI of social media” can be difficult to measure, the “ROI of caring” will always matter and payoff when you think big picture. Social media is just a tool that Desi Wear and others use to show their clients how they care. I wouldn’t have bothered writing this post if it wasn’t for their creative use of social media paired with customer service.

    Every so often Desi Wear gives away their cool desi t-shirts to people who like and share their posts on their Facebook. I happened to be the lucky winner chosen out of the 73 others who liked their post last month.

    desi wear facebook giveaway

    (more…)

  • Link Building Strategies for 2013 from SES Chicago

    I was fortunate enough to attend the 2012 Search Engine Strategies Conference last week in Chicago (Twitter: #seschi) and saw several great presentations about link building strategies for 2013. Link building is an essential part of search engine optimization (SEO), and the techniques required to acquire more links from other websites are becoming more and more time consuming. For years SEO’s have tried to find ways to automate and speed up link building by submitting to every Web directory that will give them a link. Google’s Penguin update earlier this year was launched to devalue links from those types of sites and to discourage site owners from pursuing more “black-hat” link building. (more…)

  • Should My Business be on Pinterest

    Before you decide to start using Pinterest for business, ask yourself the following questions:

    1. Am I trying to reach women with my products or services?

    80% to 90% of Pinterest users are women depending on what reports you check. Men’s shaving product and cologne companies probably won’t benefit as much as home decor and fashion companies (see below for more categories) from being on Pinterest – that is unless those companies find a way to make those images appealing to women. Here’s an example of how men’s products can turn into women’s pins (pay special attention to the name of the board that it’s pinned on): (more…)

  • Why You Need To Start Using Social Media Marketing

    This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.

    It is a good example of the power of social media marketing (when it works), and can be used to help convince the doubters. I’m not guaranteeing this kind of success with every attempt you make, but you have to give yourself the opportunity by participating in the conversations out there. Note that “success” for my blog meant:

    • visitors
    • likes
    • shares
    • comments
    • number of backlinks acquired

    The success metrics will change for every person, and it’s important to determine what that end goal is before selecting the marketing channel or channels. It’s not always easy to tie social media to sales, but if you know how to convert all those extra visitors then you should be fine (heh).

    I’d love to here your about your experiences with social media marketing, what worked, what didn’t? Please share in the comments below.

    SEO + Social Case Study | Pathikbhatt.com

  • How Social Media Saved My Wedding

    I know that sounds like a ridiculous statement (b/c it partially is), but my reception may not have been the same without it. We had decided that our theme was going to be “Chicago” early this year, and started thinking of ways to make that come alive in the banquet hall. I kept saying I wanted to make models of the buildings, but didn’t know how that was going to happen. After many Google searches I found my solution: postcards with models of Chicago buildings. It was some local printing press that had no contact form on the site, no phone number, no shopping cart, just a form to print out and mail to them. I don’t think I have ever placed an order this way, at least not in the past 10 years. It’s 2011!   (more…)