Guest Post for Future MBA Students Featured on TopMBA

I’ve made a habit of sharing my takeaways from conferences that I attend on my blog. My most recent post about what I learned at the 2014 Higher Ed Conference got some decent visibility after I made many of the active tweeters from the conference aware of the post. That was enough for one of the leading MBA websites to take notice and share it on their blog. Someone from QS TopMBA followed up with me shortly after they linked to my blog post:

What do you think I said? As a content marketer, one of your main goals is to offer value to your audience. We want to generate good will and make our audience remember our brands by providing something that actually useful. The posts about my Kelley Direct online MBA experience that I’ve written with that attitude have done very well. How do I know? At least a couple people approach me at every Kelley recruiting or networking event and ask “Are you the guy with the blog? Thank you, that really helped me make my decision!” heh.

That content was written for a narrow audience: people considering Kelley Direct. l was really excited by this opportunity from TopMBA because the content has the potential to reach a much broader audience. By guest posting on TopMBA.com, I can help even more future MBA students all over the world using my experiences while giving my own school more visibility and good will. Now, that’s a win-win situation!

Well, the “near future” finally arrived this week and my first guest post went live:You can help make this a win-win-win (the 3rd “win” is for TopMBA) by sharing it with anyone you know who is considering business school, or any graduate program for that matter. We’re only a couple dozen shares away from reaching the 3 spot the “leader board” on their site 😉Thank you in advance for helping me help some students, my school and TopMBA.com! Please share: 7 Was to Determine Business School Culture