Before you decide to start using Pinterest for business, ask yourself the following questions:
1. Am I trying to reach women with my products or services?
80% to 90% of Pinterest users are women depending on what reports you check. Men’s shaving product and cologne companies probably won’t benefit as much as home decor and fashion companies (see below for more categories) from being on Pinterest – that is unless those companies find a way to make those images appealing to women. Here’s an example of how men’s products can turn into women’s pins (pay special attention to the name of the board that it’s pinned on): (more…)